Well, there goes another one. Maybe Finance, the personal finance app that caught my attention with its sleek design and open-source promise, has just announced they’re shutting down their consumer-facing product to pivot to B2B. Their final version 0.6.0 dropped on GitHub with what I’d call a refreshingly honest explanation, but it still stings for anyone who bought into the vision.

This whole situation has me thinking about the fundamental tension between venture capital and open source software. When Maybe first appeared on my radar, something felt off about the setup. Here’s a company that raised VC money, promised an open-source personal finance tool, and then – surprise – discovered that giving away software for free doesn’t generate the returns their investors were expecting. Who could have seen that coming?