The recent news of Tesla’s sales plummeting by over 80% in Sweden isn’t just another business headline - it’s a fascinating case study of what happens when Silicon Valley’s “move fast and break things” mentality collides with established Nordic labour traditions.

Looking at the numbers is staggering - from being one of the top-selling car brands in Sweden just months ago to dropping behind companies that sell big rigs. But what’s even more interesting is how this spectacular decline reflects a broader story about corporate hubris and worker solidarity.

Something feels eerily familiar about the recent Tesla all-hands meeting where employees were instructed to hold onto their plummeting stock. The echoes of similar corporate narratives from the past - Enron, Lehman Brothers, and countless others - are impossible to ignore.

The stock has dropped 50%, and management’s response is to tell employees not to worry and keep holding? That’s not just a red flag; it’s a crimson banner the size of the MCG. Board members and executives have reportedly sold hundreds of millions worth of shares in recent months, yet employees are being told to stay the course. The cognitive dissonance is staggering.

I was having a cup of coffee with a friend at a café in Fitzroy the other day when we started talking about the latest news from Tesla’s Cybercab event. You know, the one where Elon Musk unveiled his new Optimus robots? Yeah, those ones. As we were discussing the potential implications of this technology, my friend turned to me and said, “I bet you anything they’re just humans in disguise.” I chuckled and said, “You’re being paranoid, mate.” But fast forward a few days, and lo and behold, it turns out my friend was right. Sort of.