As I walked through Melbourne’s Bourke Street Mall the other day, I overheard a conversation about the recent controversy surrounding Mark Zuckerberg’s private jet being tracked by a college student. The irony wasn’t lost on me - or the people discussing it - that someone who built their fortune on the back of data exploitation is now caught in the same web.

It got me thinking about the double standards that exist in the world of tech and surveillance capitalism. Zuckerberg’s critics are quick to point out that he’s profiting off the personal data of millions of Facebook users, while he’s also trying to keep his own life out of the spotlight. The comment from user-5508481213173424136 stuck with me: “I like the irony of people like Zuckerberg who made billions by exploiting the data of his user base but the second people start watching his data, it’s a big deal.”