As someone who values fair play and consumer rights, I was excited to hear about the recent rule change that makes it easier for people to cancel unwanted subscriptions. It’s a move that’s long overdue, and one that I think will have a significant impact on the way companies operate.

The new rule, which requires subscription providers to inform customers what they’re signing up for, obtain customer consent, and provide clear mechanisms to cancel, is a major step forward for consumer protection. No longer will people have to jump through hoops or deal with endless customer service phone calls just to cancel a subscription they no longer want.