The internet is buzzing again with another supermarket pricing controversy, this time involving a yellow ticket at Coles that’s causing quite a stir. Looking at the heated discussions online, it’s fascinating how a simple shelf tag can generate such passionate debate.

Let’s be real here - our major supermarkets aren’t exactly winning popularity contests lately. With grocery prices continuing to climb, many of us are feeling the pinch every time we do our weekly shop. Walking through my local supermarket near Brunswick Street yesterday, I noticed prices had crept up yet again on several staples.

Something’s been bothering me lately, and it’s those sneaky little surcharges that keep popping up on bank statements but are nowhere to be found on receipts. The other day, while grabbing a ridiculously overpriced $7 croissant at a local café, I noticed my bank statement showed $14.61 when my receipt clearly stated $14.50.

Sure, it’s just 11 cents, but it’s the principle that matters. This kind of discrepancy isn’t just annoying - it’s potentially illegal. Tax invoices are supposed to reflect the exact amount paid, including any surcharges. That’s not just my opinion; it’s what the ATO requires.

The shopping landscape in Australia is constantly evolving, and this week’s hot topic among bargain hunters is the apparent closure of a much-loved loophole in the Woolworths Everyday Extra program. The days of double-dipping that sweet 10% discount both online and in-store appear to be numbered.

Remember when we could place a hefty online order with our Extra discount, then stroll into the store a few days later for another discounted shop? Those were the days. The unofficial double-discount wasn’t technically meant to happen, but it was one of those little wins that helped ease the sting of rising grocery prices.

Finding out that Tim Tams are cheaper in Japan than at my local Coles has really gotten under my skin today. Not just a little cheaper - we’re talking $1.40 less per packet. Something is seriously wrong when our beloved Aussie biscuits cost more at home than they do after being shipped halfway across the world.

The standard defense of “but shipping costs!” doesn’t hold water anymore. We’re all getting wise to the fact that sea freight is actually one of the cheapest parts of the supply chain. What we’re seeing here is pure price gouging, dressed up in the emperor’s new clothes of “market forces.”