The news that broke over the weekend about TikTok being tweaked to become “100% MAGA” has been rattling around in my head like a loose screw in an old MacBook. It’s one of those stories that makes you pause mid-sip of your morning latte and wonder if we’ve finally crossed some invisible line into full dystopian territory.

What strikes me most about this whole situation isn’t just the brazen nature of it – though that’s certainly something. It’s how perfectly it illustrates a pattern we’ve been watching unfold across the digital landscape for years now. The systematic capture of information infrastructure by those who understand that controlling the narrative is far more effective than winning hearts and minds through actual policy.