There’s a thread doing the rounds about NVIDIA potentially hiking the price of the RTX 5090 again, citing rising GDDR7 costs. The comments are exactly what you’d expect: one part genuine frustration, one part people flexing their hardware like medieval lords comparing landholdings, and one part the usual “prices will come down eventually” versus “lol no they won’t” argument that has been running for about three years now.

The feudalism jokes are funny, to be fair. Someone notes they have a 5060 Ti 16GB and accepts the title of lord among commoners. Someone else has two RTX Pro 6000s and looks down from an even higher castle. It’s a bit. But underneath the bit is something that used to seem absurd and now just feels normal: a consumer graphics card costs more than a decent used car.