I’ve been thinking about something that popped up in one of the frugal communities I follow online recently. The moderators were asking for feedback about how to manage their referral code threads better, and it got me reflecting on the peculiar nature of online bargain-hunting communities and how they evolve.

The issue they’re facing is quite fascinating from a community management perspective. Their subreddit has grown to the point where their monthly and fortnightly megathreads for sharing referral codes are becoming unwieldy. Too many people posting the same handful of referral links, creating digital noise rather than useful signal. One user pointed out something that really resonated with me: once you’ve signed up for the major cashback sites and banks, you’re done. The fifteenth person posting their ShopBack referral code isn’t adding any value.

There’s something profoundly odd happening in our online finance communities, and it’s been grinding my gears lately. I’ve been lurking in various Australian finance forums, and there’s this persistent trend that’s driving me up the wall: the endless parade of “here’s my super balance” posts that contribute absolutely nothing to the conversation.

Someone recently suggested creating a separate subreddit called “ausfingonewild” for people to show off their financial numbers, and honestly, I think they’re onto something. The analogy is crudely perfect – it’s essentially financial exhibitionism, isn’t it? People getting their kicks from displaying their numbers while others voyeuristically consume the content, often responding with variations of “nice” or “you’re cooked, mate.”