The entertainment industry’s latest trend of weaving AI anxiety into their marketing playbooks is starting to feel a bit too on-the-nose. Steve Carell’s recent comments about his new film “Mountainhead” and its dystopian AI-driven society have sparked quite a debate online, though not quite in the way he might have hoped.

Having worked in tech for over two decades, I find myself rolling my eyes whenever celebrities suddenly become AI experts during their press tours. It’s not that their concerns aren’t valid - they often are - but the timing always seems suspiciously aligned with promotional schedules. Remember when Tom Cruise was suddenly an internet security expert while promoting “Mission: Impossible”?