The recent lawsuit against Allstate in Texas has sparked an interesting debate about data privacy and insurance companies. The allegations that Allstate paid app developers to secretly collect driver data are concerning, but frankly, not surprising.

Working in tech for over two decades, I’ve watched the evolution of data collection from simple website cookies to the intricate web of surveillance we navigate today. The insurance industry’s shift towards usage-based pricing was inevitable, but the methods being employed are increasingly questionable.