The tech world is buzzing with OpenAI’s rollout of Deep Research to all ChatGPT Plus users, including those of us in the Asia-Pacific region. While this feature promises to revolutionize how we interact with AI, the discussions I’ve been following reveal an interesting psychological phenomenon that hits close to home.

Remember those old RPG games where you’d hoard your best potions and never use them because “what if I need them later”? That’s exactly what’s happening with ChatGPT’s Deep Research feature. With just 10 queries per month, users are already expressing anxiety about “wasting” their precious allocation. It reminds me of when I first got my hands on a limited edition coffee blend from Market Lane - I saved it for so long that by the time I opened it, it wasn’t at its best anymore.