I’ve been watching this fascinating discussion unfold online about someone’s journey to escape Google’s digital ecosystem, and it’s got me thinking about my own relationship with Big Tech. The original poster started what they thought would be a simple project - moving away from Google services - only to discover they’d bitten off far more than they could chew.

The whole thing started innocently enough with email. “I started small with email,” they wrote, which had me chuckling into my morning latte. There’s nothing small about ditching Gmail when you’ve been using it for years. The sheer number of services, accounts, and contacts tied to that one email address is staggering. But they pushed through, set up their own mail server with their own domain, and actually got it working. Fair dinkum effort there.