The entertainment industry’s latest trend of weaving AI anxiety into their marketing playbooks is starting to feel a bit too on-the-nose. Steve Carell’s recent comments about his new film “Mountainhead” and its dystopian AI-driven society have sparked quite a debate online, though not quite in the way he might have hoped.

Having worked in tech for over two decades, I find myself rolling my eyes whenever celebrities suddenly become AI experts during their press tours. It’s not that their concerns aren’t valid - they often are - but the timing always seems suspiciously aligned with promotional schedules. Remember when Tom Cruise was suddenly an internet security expert while promoting “Mission: Impossible”?

The tech world is buzzing again with another grandiose claim about artificial intelligence. Microsoft AI CEO Mustafa Suleyman recently declared they have prototypes with “near-infinite memory” that “just doesn’t forget.” Sitting here in my home office, watching the rain patter against my window while my MacBook hums quietly, I’m both intrigued and skeptical.

Remember that old quote about 640K of memory being enough for anybody? The tech industry has a long history of making bold predictions that either fall short or manifest in unexpected ways. The concept of near-infinite memory in AI systems sounds impressive, but what does it actually mean for us?