The End of Financial Year sales are upon us again, and retailers are already rolling out their deals. While my inbox is flooded with countless “unmissable offers,” I’ve learned over the years that not all EOFY deals are created equal. Some require the investigative skills of a detective to uncover the real value.

Take the current Optus iPhone deal that’s creating quite a buzz. At first glance, it sounds incredible - an iPhone 16 Pro for $400? However, diving into the details reveals a more complex story. The deal actually offers a $1,187 credit towards an iPhone 16, but it comes with strings attached: a 24-month plan commitment and potential cancellation fees. This perfectly illustrates why we need to read beyond the headlines when deal hunting.