The news that T-Mobile has been hit with a $92 million fine for selling customer location data without consent should be cause for celebration. After all, it’s a rare moment when big tech companies face any real consequences for their privacy violations. But when you dig into the numbers, the victory feels pretty hollow.

Here’s the thing that’s got me particularly frustrated: T-Mobile reported $11.3 billion in net income for 2024. That $92 million fine? It represents less than one percent of their profits. To put this in perspective, if you earned $100,000 last year, this would be equivalent to a fine of about $800. Annoying? Sure. Life-changing? Hardly.

The headline grabbed me immediately: “Hacker Finally Makes Contact With Qantas After Being on Hold for 72 Hours.” It’s satirical, of course, but bloody hell if it doesn’t capture something fundamentally broken about how our major corporations treat both security and customer service.

The joke writes itself, doesn’t it? Here’s someone who’s supposedly breached one of Australia’s most recognisable companies, and even they can’t get through to customer service. It’s dark comedy at its finest, but it also highlights a serious problem that’s been festering for years.