Below you will find pages that utilize the taxonomy term “Communication-Fails”
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When Marketing Templates Go Horribly Wrong: A Banking Comedy of Errors
There’s something darkly comedic about watching a major bank accidentally reveal exactly what they think of their customers. ME Bank managed to do just that this week when they sent out what I can only describe as the most tone-deaf interest rate increase notification in Australian banking history.
The message was meant to inform customers about a rate hike. Fair enough – the RBA moves, banks follow, we all know the drill. But the wording? Chef’s kiss of corporate incompetence. “We are pleased to announce… we’re passing on this rate increase in full!” Followed by congratulatory language and what basically amounted to “Congratulations! You now owe us more money! 🎉”