The tech industry never ceases to amaze me with its tone-deaf approaches to user privacy. Today’s exhibit: Perplexity’s CEO proudly announcing their new browser will track everything users do online to deliver “hyper-personalized” ads. Reading this news over my morning batch brew, I couldn’t help but wonder if we’ve entered some bizarre parallel universe where privacy invasion is now a selling point.

Let’s be clear about something - nobody is sitting at home thinking, “Gee, I wish my browser would track me more thoroughly so I can get better ads!” The sheer disconnect between Silicon Valley executives and actual users has reached new heights of absurdity.