Well, that’s one way to completely redefine what we think rotation means in design software. Adobe’s latest feature for Illustrator has got everyone doing double-takes, and frankly, I’m right there with them.

When I first heard “you can now rotate images in Adobe Illustrator,” my immediate thought was the same as everyone else’s - surely that’s been a thing since forever? We’ve all been rotating vectors and images with that little curved arrow tool since the dawn of digital design. But no, Adobe had something entirely different in mind, and it’s simultaneously impressive and slightly unsettling.