The Human Touch: Why Live Entertainment Might Thrive in an AI World
Reading through online discussions about the future of entertainment in an AI-dominated world has got me thinking about what we truly value in our experiences. Reddit co-founder Alexis Ohanian recently suggested that live theatre and sports might become more popular as AI technology advances, and there’s something genuinely fascinating about this prediction.
The logic makes perfect sense when you think about it. In a world where AI can generate endless streams of content with a few keystrokes, genuine human performance becomes increasingly precious. Standing in the crowd at the MCG during a nail-biting final quarter, or watching performers pour their hearts out on stage at the Arts Centre - these experiences simply can’t be replicated by algorithms.
This reminds me of a conversation I had with my daughter recently about her school’s drama production. Despite having access to countless streaming services and AI-generated content, she was absolutely buzzing about being part of a live performance. There’s something magical about that raw human connection, the possibility of mistakes, and the shared energy between performers and audience that no amount of technological advancement can replicate.
The discussion online has brought up some valid concerns about accessibility. While some suggest that live events might become more exclusive and expensive, others point to community theatre and local sports as enduring bastions of accessible entertainment. The real challenge will be maintaining this accessibility as the value of human-created experiences potentially skyrockets.
What’s particularly interesting is how this might reshape our entertainment landscape. Some online commentators have noted that we might see a split: AI-generated content becoming ubiquitous for everyday consumption, while live performances take on an almost ritualistic significance. This mirrors what’s already happening in the art world, where traditional artists are seeing renewed interest in their work as people seek authenticity in an era of AI-generated images.
The potential integration of technology with live events is intriguing too. Virtual attendance through sophisticated 3D capturing might make these experiences more accessible to global audiences. However, this raises questions about whether a digitally mediated experience can truly capture the essence of being physically present.
The bigger picture here isn’t just about entertainment - it’s about what we value as a society. The growing appreciation for human performance might be our collective response to an increasingly automated world. We’re not just watching sports or theatre; we’re celebrating human capability, imperfection, and creativity in its purest form.
Looking ahead, the real challenge will be ensuring these human experiences remain accessible to everyone, not just the wealthy. This might require rethinking our approach to funding arts and sports, perhaps treating them as essential cultural infrastructure rather than pure entertainment.
The renaissance of live entertainment in the AI age might just be the reminder we need that while technology can enhance our lives, it’s the human element that gives them meaning. Maybe that’s worth more than all the algorithms in the world.
Written while monitoring system deployments and contemplating getting tickets to that new production at the Malthouse Theatre.