The Great Post-Easter Chocolate Hunt: Are the Deals Actually Worth It?
Happy Easter, everyone! Hope you’ve had a good long weekend, whether you’re the type who goes all out with family gatherings or just appreciates the public holidays for some quiet time at home.
So, Easter Monday is here, and you know what that means for bargain hunters like me — it’s time to see what kind of post-Easter chocolate deals are floating around. I spotted a few people online sharing tips about clearance sales at Coles and local shops, which naturally got me out of my chair and into research mode.
Here’s the thing though: the feedback from fellow bargain seekers has been… underwhelming, to put it kindly.
People are reporting that some Coles stores have slapped “reduced to clear” stickers on Easter eggs, but the actual savings are barely worth mentioning. We’re talking a dollar off here, a few cents there. One person pointed out that some hollow Easter eggs marked down were still sitting at $9. Nine dollars. For a hollow egg. That’s still more expensive than a regular chocolate block at full price on any given Tuesday.
“Reduced to clear, from $7.50 to $6.50.”
Mate. That’s not a clearance sale. That’s just a different price tag.
There’s a theory doing the rounds that supermarkets quietly stopped doing those genuinely deep post-Easter discounts a few years back. And honestly, thinking back, I reckon that’s right. There was a time when you’d wander in on Easter Monday and find shelves being practically given away — 70%, 80% off. It felt like a reward for patience. Now it seems like they’ve figured out that people expect the discount, so they just do the bare minimum to create the illusion of one.
It’s classic retail psychology, isn’t it? Slap a sticker on it, call it “reduced to clear,” and suddenly bargain hunters like me come rushing in. Well, not today, friends.
That said, a few people are reporting better luck at Kmart — apparently they’re moving stock out fast and the discounts are more genuine, but you need to get in early before the shelves are bare. That’s more like it. I might wander past later this afternoon and have a look.
Someone in the discussion also raised an interesting point about Orthodox Easter, which falls next week. It’s a fair thought — why would retailers discount Easter stock when there’s still a chunk of the community celebrating next weekend? It’s probably a minority consideration for supermarket buyers, but still, it’s a nice reminder that Easter isn’t just one date for everyone.
The real hero of this whole discussion though? The person who skipped the whole chocolate egg circus entirely, bought a single Perky Nana, and declared that their entire Easter sorted. Honestly, respect. Sometimes the simplest move is the best move.
My takeaway from all this: if you’re heading out today hoping to score a genuine bargain on chocolate, manage your expectations. Check Kmart first, give Coles a miss unless you’re curious, and if all else fails — regular chocolate blocks are always there for you, no seasonal markup required.
Now if you’ll excuse me, I’ve got a couch, a podcast queue, and a very suspicious-looking discount bin to investigate.